2004年08月03日

報道関係者各位
                                 2004/08/03
                          検索エンジン Yappo

 

iYappoで携帯電話対応の検索連動型広告を配信開始します

8月23日より開始される、サーチテリア株式会社の検索連動型広告による広告配信と
連携を行うことによって、iYappoの各種検索結果中にて検索キーワードやカテゴリに
関連した広告を掲載するサービスを開始します。

既存の配信型広告は、検索キーワードやカテゴリに関連する広告の配信が行えなかっ
たため、掲載される広告には検索サイト利用者が望まない内容になってしまい、効果
的な広告掲載が困難を極めるものでした。
これは、検索サイトに訪れる大半の利用者は、どの様なサイトを探したいのかと言う
ビジョンを持ちながら検索を行っているので、結果的にランダムに掲載される広告へ
の興味は持ちにくいものとなっていました。

8月23日より開始される検索連動型広告は検索キーワードやカテゴリの特徴に見合う
広告の配信を可能とする物になっているため、検索サイト利用者の興味を引き付ける
有効な広告配信が行えるようになります。

本件に関する詳細な情報は、下記URLより取得して下さい。
■サーチテリア株式会社
http://www.searchteria.co.jp/
■サーチテリア株式会社によるプレスリリース
http://www.searchteria.co.jp/company/pr20040803.html


本プレスリリースに関するお問い合わせ先
配信元 : Yappo http://i.yappo.jp/
リリース : http://blog.yappo.jp/yappo/archives/000038.html
運営者 : 大沢 和宏
E-MAIL : press@yappo.ne.jp
URL : http://i.yappo.jp/

Posted by Yappo at 2004年08月03日 16:29 | TrackBack | プレスリリース
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